Paxcom USA

  These days, a successful business needs an online presence to reach the widest possible audience. And if you want to sell products or services online, you need an eCommerce website. But just having an eCommerce website isn’t enough—you also need to have a content strategy in place to attract and engage visitors. Not sure where to start? This guide will show you the way. Why You Need a Content Strategy Your eCommerce content strategy is important because it helps you attract visitors to your website and convert them into customers. In order to do that, your content needs to be well-written, keyword-rich, and helpful. That might sound like a lot, but don’t worry—we’ll show you how to create content that hits all those marks. How to Create a Content Strategy Creating a content strategy might seem like a daunting task, but we promise it’s not as complicated as it sounds. Here are the steps you need to take: Step 1: Figure Out Your Target Audience The first step in creating any kind ...

  If you're an eCommerce business, then you know how important it is to have a well-optimized digital shelf. Your digital shelf is what potential customers see when they search for products like yours online. And if your digital shelf isn't optimized, then you could be losing out on a lot of business. But what does it mean to have an optimized digital shelf? And how can you tell if your digital shelf is as good as it can be? That's where digital shelf optimization and analytics come in. By using data to analyze your digital shelf, you can identify areas where you can improve. And by making those improvements, you can make sure that your digital shelf is working hard for you and bringing in the most business possible. What is Digital Shelf Optimization? Digital shelf optimization is the process of making sure that your digital shelf is as effective as possible. This means making sure that potential customers can easily find your products when they search for them online and ...

  If you’re looking to start selling products online, or want to switch up your ecommerce platform, there are a few things you should consider. In this article, we’ll compare and contrast 7 popular ecommerce platforms to help you make the best decision for your business. Shopify Shopify is one of the most user-friendly platforms out there. It’s ideal for small businesses or businesses just starting out in ecommerce. Shopify offers a wide range of features including numerous payment gateway options, customizable themes and a dedicated support team. One downside of Shopify is that it doesn’t offer as much flexibility as some of the other platforms on this list when it comes to design and functionality. Wix Wix is another user-friendly platform that’s perfect for small businesses or businesses just starting out with ecommerce. Wix offers a wide range of features and plugins, as well as a drag-and-drop builder that makes creating your online store easy and fun. One downside of Wix is ...