Amazon's Enhanced Brand Content: What is it, and Why Should I Use It?

 If you sell products on Amazon, you may have heard of Enhanced Brand Content (EBC). EBC is a feature that allows sellers to add additional information and images to their product pages in order to stand out from the competition and increase traffic and conversions.


So, what exactly is EBC? And why should you use it?


In this article, we'll answer those questions and give you all the information you need to get started with Amazon's Enhanced Brand Content.



What is Amazon Enhanced Brand Content?


Enhanced Brand Content is a feature that allows sellers to add additional information and images to their product pages. This content can include things like product descriptions, videos, infographics, or even customer reviews.


The goal of EBC is to help sellers stand out from the competition and increase traffic and conversions.


Why Should I Use Amazon Enhanced Brand Content?


There are several reasons why you should use Amazon Enhanced Brand Content on your product pages.


First, EBC can help you differentiate your products from the competition. With so many products available on Amazon, it can be difficult to make yours stand out. But with EBC, you can add extra information and images that will help your product page look more professional and appealing to potential customers.


Second, EBC can help you increase traffic to your product pages. When customers see that you have added extra content to your page, they may be more likely to click through and learn more about your product.


Finally, EBC can help you increase conversions by making your product page more informative and persuasive. By including things like customer reviews or product descriptions, you can give potential customers the information they need to make a purchase decision.


How Do I Use Amazon Enhanced Brand Content?


If you're interested in using Amazon Enhanced Brand Content on your product pages, there are a few things you need to know. First, you'll need to be enrolled in Amazon Brand Registry. This is a program that allows sellers to register their brands with Amazon and get access to special features like EBC.


If you're not already enrolled in Brand Registry, you can learn more about it here.


Once you're enrolled in Brand Registry, you can start creating your EBC content. There are a few different ways to do this, but the easiest way is to use Amazon's built-in tools.


To get started, log in to your Amazon Seller Central account and go to the " Advertising " tab. Then, click on " Enhanced Brand Content " and select " Create new EBC ."


From there, you'll be able to choose a template and begin adding your content. Once you're done, you can preview your EBC page and make any necessary changes. When you're ready, simply click " Submit " and your EBC page will go live.


If you want to learn more about using Amazon Enhanced Brand Content, we recommend checking out Amazon's help page.


Conclusion


Enhanced Brand Content is a great way to differentiate your products on Amazon and increase traffic and conversions. If you're not already using EBC, we hope this article has inspired you to give it a try.


Happy selling!





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