Everything you need to know about Enhanced Brand Content

 As an Amazon seller, you're always looking for ways to stand out from the competition and make your products more appealing to potential customers. One way to do this is through Enhanced Brand Content (EBC).


What is Enhanced Brand Content?


Enhanced Brand Content is a feature that allows sellers to add more robust product descriptions, images, and videos to their listing page. This richer content helps shoppers learn more about your product and makes your listing more visually appealing.


Why use Enhanced Brand Content?


There are several benefits of using Enhanced Brand Content on your listing:


1. Improve conversion rates:

Rich media can help increase conversion rates by giving shoppers a better understanding of your product before they purchase it. In one study, Amazon found that listings with EBC converted up to 35% better than those without.





2. Stand out from the competition:

With so many products on Amazon, it can be difficult to make your listing stand out. Enhanced Brand Content can help you create a more visually appealing listing that will grab shoppers' attention.


3. Increase traffic to your listing:

Good product photos and videos can help increase traffic to your listing by appearing in search results and on social media.


4. Boost your SEO:

Rich media can also help improve your listing's SEO, making it more likely to appear in search results.


5. Enhance customer satisfaction:

Providing detailed information about your product can help reduce customer returns and improve satisfaction.


How to create Enhanced Brand Content


If you're interested in using Enhanced Brand Content on your listing, there are a few things you need to do:


1. Apply to Amazon's Brand Registry program:

In order to create EBC, you'll first need to be enrolled in Amazon's Brand Registry program. This program helps protect your brand and gives you access to special features like EBC. To enroll, you'll need to have a registered trademark for your brand.


2. Create your content:

Once you're enrolled in Brand Registry, you can start creating your Enhanced Brand Content. There are three types of content you can add: Product Description, Feature Callouts, and Photos & Videos.


3. Submit your content for review:

Once you've created your content, you'll need to submit it to Amazon for review. They will check to make sure that it meets their guidelines and make any necessary changes.


4. Publish your content:

After your content has been approved, you can publish it on your listing. shoppers will now be able to see your richer product descriptions, photos, and videos when they view your listing.


5. Monitor your results:

It's important to monitor your results after adding Enhanced Brand Content to your listing. Check things like traffic, conversion rates, and customer satisfaction to see if there's been any improvement. If not, you may need to make some changes to your content.


Enhanced Brand Content is a great way to make your listing more appealing and improve your chances of success on Amazon.


By following the steps above, you can create EBC that will help you stand out from the competition, increase traffic to your listing, and boost your sales.

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