What is Amazon Enhanced Brand Content?

 Amazon Enhanced Brand Content is a tool that allows brands to showcase their products in a more dynamic and engaging way on product detail pages. By adding additional images, videos, and text, brands can tell their story and provide shoppers with a richer experience that helps them make informed purchase decisions.


Enhanced Brand Content is available to all sellers on Amazon, but only brands enrolled in Amazon Brand Registry can create it. Amazon Brand Registry is a program that helps brands protect their intellectual property and create an accurate and trusted experience for customers. To learn more about Amazon Brand Registry, visit our Help Center.


If you are not currently enrolled in Amazon Brand Registry but would like to learn more, you can submit an interest form.



Creating Enhanced Brand Content


To create Enhanced Brand Content, brands first need to enroll in Amazon Brand Registry. Once enrolled, brands can create content using one of two methods:


The first method is to use the self-service tool in Seller Central. This tool allows sellers to create and manage their Enhanced Brand Content themselves. To learn more about this method, visit our Help Center.


The second method is to work with an agency or service provider that specializes in creating Enhanced Brand Content.


This option is ideal for sellers who want help creating high-quality content or don’t have the time or resources to do it themselves.


For a list of service providers that specialize in creating Enhanced Brand Content, visit our Service Provider Directory.


Once you have created your Enhanced Brand Content, you will need to submit it to Amazon for review. Amazon will then review the content to make sure it meets our guidelines and is accurate and truthful. Once approved, the content will be live on your product detail page.


If you have any questions aboutEnhanced Brand Content, visit our Help Center or contact us.


What is Amazon Enhanced Brand Content?


Amazon Enhanced Brand Content is a tool that allows brands to showcase their products in a more dynamic and engaging way on product detail pages. By adding additional images, videos, and text, brands can tell their story and provide shoppers with a richer experience that helps them make informed purchase decisions.


Enhanced Brand Content is available to all sellers on Amazon, but only brands enrolled in Amazon Brand Registry can create it. Amazon Brand Registry is a program that helps brands protect their intellectual property and create an accurate and trusted experience for customers. To learn more about Amazon Brand Registry, visit our Help Center.


If you are not currently enrolled in Amazon Brand Registry but would like to learn more, you can submit an interest form.


Creating Enhanced Brand Content


To create Enhanced Brand Content, brands first need to enroll in Amazon Brand Registry. Once enrolled, brands can create content using one of two methods:


The first method is to use the self-service tool in Seller Central. This tool allows sellers to create and manage their Enhanced Brand Content themselves. To learn more about this method, visit our Help Center.


The second method is to work with an agency or service provider that specializes in creating Enhanced Brand Content.


This option is ideal for sellers who want help creating high-quality content or don’t have the time or resources to do it themselves.


For a list of service providers that specialize in creating Enhanced Brand Content, visit our Service Provider Directory.


Once you have created your Enhanced Brand Content, you will need to submit it to Amazon for review. Amazon will then review the content to make sure it meets our guidelines and is accurate and truthful. Once approved, the content will be live on your product detail page.


If you have any questions about Enhanced Brand Content, visit our Help Center or contact us.



Comments

Post a Comment

Popular posts from this blog

Why You Should Be Tracking Your Amazon Rankings

Image
  If you're an Amazon seller, then you know how important it is to track your Amazon rankings. After all, if your products aren't ranking high enough, they won't be seen by potential customers. In this blog post, we'll explain why it's so important to Amazon Rank Tracking and give you a few tips on how to do it. Keep reading to learn more! As an Amazon seller, it's important to track your Amazon rankings for a few reasons: 1. To See What's Working (And What's Not) If you're not tracking your Amazon rankings, then you won't be able to see which of your marketing efforts are paying off. For example, if you start a new ad campaign and your rankings improve, you'll know that the campaign is working. On the other hand, if your rankings stay the same or drop, you'll know that something else needs to be changed. 2. To Make Sure You're Getting the Most Sales Possible Of course, the ultimate goal of selling on Amazon is to make as many sales...
Read more

How can brands maximise impact on the Digital Shelf?

Image
  Brands are always looking for ways to make an impact and stand out from the competition. In the digital age, this is more important than ever, as buyers are inundated with options online. So how can brands make sure they're maximising their impact on the digital shelf ? Here are some tips. 1. Make sure your product is easily found online. Make sure your product is easy to find online by using keyword-rich titles and descriptions, and using relevant keywords on your website and in your social media campaigns. You can also use paid search ads to ensure potential customers see your product when they're searching for related items. 2. Use high-quality images and videos. In the digital world, a picture is worth a thousand words. Use high-quality images and videos on your website and social media channels to show potential customers what your product looks like and how it works. Be sure to use attractive visuals that will grab attention. 3. Offer competitive prices. Price is alway...
Read more

The Complete Beginners Guide to Amazon Marketing in 2022

Image
  Amazon has been around for a while now and is continuing to grow as one of the top ecommerce platforms in the world. In this blog post, we'll go over everything you need to know about Amazon marketing in 2022. We'll cover how to set up your account, create ads, and track their performance. So whether you're a complete beginner or just looking for a refresher, keep reading! Creating an Amazon Marketing Strategy in 2022 The first step to marketing on Amazon is creating a strategy. This will involve understanding your goals, target audience, and budget. Goals: What do you hope to achieve with your Amazon marketing campaign? Are you looking to increase brand awareness, drive traffic to your website, or generate sales? Target Audience: Who is your ideal customer? Consider factors like age, location, gender, interests, and income level. Budget: How much are you willing to spend on advertising? Keep in mind that you'll need to bid on keywords and pay for clicks on your ads. ...
Read more